Health data analysis
Prior to designing and putting into place a sales or promotional network, we conduct an analysis of the health data on the product environment and how to target of the client’s doctors and/or pharmacists.
- • Identifying prescription potential
- • Sectorising and sizing the sales force
- • Segmenting and targeting
- • Data processing and analysis
- - Market studies
- - Organising promotional and sales networks
- • Gathering and practical analysis of health market data
- • Reviewing/analysing prescription practices and healthcare consumption
- • Tools and methods for analytical analysis to render your markets accessible
- • Statistical processing of client files to identify the specific characteristics of the target
- • Quantitative and qualitative studies
Networks
Pharma rep and sales networks: Exclusive - Vacancy management - Dual competence
Our Pharma Rep Networks in mainland France and overseas territories
Pharmafield Groupe connects you with networks of pharma reps in mainland France and France’s overseas territories.
Pharma reps visit: targeted general practitioners / specialist doctors / hospitals
Through our RODservice, we offer bespoke networks tailored to the client’s needs:
• Exclusive and dedicated networks
• Shared networks
• Vacancy management
Through our ROD service, we can now offer ‘pilot’ networks (consisting of 2 to 5 pharma reps) which afford clients a clear idea of the effectiveness of a highly targeted promotion aimed at specialist doctors over a one-year period.
Our pharmacy sales networks
As specialists in recruitment and promotion in pharmacies and over-the-counter outlets, we deploy our expertise and experience to help you define and develop the most appropriate solution for you.
As consultants on strategy and commercial policy, we offer you a means of distributing your products in pharmacies and over-the-counter outlets which meets your objectives.
We devote ourselves to creating an appropriate and distinctive solution for you by selecting the most suitable types of existing networks.
Regulations
Quality policy
The quality of medical information is a major component of public healthcare, in particular information relating to medicines supplied to healthcare professionals.
In October 2014, the pharmaceutical union LEEM and the price-setting body CEPS signed the new Promotional Information Charter which covers prospecting for customers and promoting medicines (the Charter), and in March 2017 HAS published new certification benchmarks. The purpose of these texts is to guarantee the quality of the information shared with healthcare professionals and to ensure the correct use of medicines within the framework of promoting those medicines.
In order to ensure that healthcare professionals receive high-quality information on correct use and that ethical and regulatory standards are adhered to (the public health code, transparency laws and the Charter) when we promote the medicines of our client laboratories, several years ago we adopted a quality policy which is constantly updated and enhanced.
Every year we review this quality policy, which covers the sharing of information when prospecting for clients and promoting our medicines, and we disseminate it throughout our organisation to ensure that our staff respect and implement the guidelines set out in the Charter and the certification benchmarks and that our promotional activities meet ethical and regulatory standards.
Our staff involved in promotional activities are thus obliged to respect the regulations and ethical guidelines whenever and wherever they meet with healthcare professionals.
PHARMAFIELD Groupe is certified to conduct promotional visits to healthcare professionals and to hospitals and has committed to having its promotional activities certified by an accredited body in order to ensure that it respects its commitments.
Download the Promotional Information Charter on prospecting for clients and promoting medicines
Download the certification benchmarks
Information requests or complaints should be addressed by email to : responsablequalite@pharmafield.fr
Compliance
Compliance is one of Pharmafield’s strong suitsPharmafield Groupe and its staff apply and respect:
- • Legal requirements
- • All anti-corruption laws
- • The rules and procedures established by each partner laboratory
Pharmafield monitors its staff’s compliance with legal requirements and internal procedures as well as with the procedures of partner laboratories, particularly in terms of PR. Pharmafield trains all its staff in anti-corruption legislation. Pharmafield Groupe ensures that all its staff comply with anti-corruption legislation. Pharmafield has introduced a Code of Ethics and Anti-Corruption which is made available to all staff via the company’s intranet. The Legal and Quality Control Manager also acts as Compliance Officer.
Drug safety, Complaints and Infomed
Pharmafield Groupe’s staff respect and apply the legal framework and procedures of the laboratory that they are representing and receive regular training in good practices and procedures relating to drug safety, complaints about pharmaceutical quality and requests for scientific information. Declarations relating to drug safety, complaints about pharmaceutical quality and requests for scientific information are recorded in its database so that it can respond to enquiries from partner laboratories and the authorities. Pharmafield electronically and physically archives drug safety declaration forms and quality complaint forms, and also electronically archives scientific information request forms.
Date Protection Law
The Legal and Quality Control Manager has been designated as the Data Protection Officer and therefore oversees
- • PHARMAFIELD’s compliance with the Data Protection Law
- • The security and reliability of the data processed
- • PHARMAFIELD’s commitment to respecting the personal details and rights of individuals whose data is processed
Project oversight and monitoring
Pharmafield offers a comprehensive service to implement, oversee and monitor your promotional project through our networks:
Management / Piloting of project:
- • Equipment: vehicles, IT resources (PC / tablet), telephones
- • Support - HR, Expenses
- • CRM / CLM / PR - dedicated Pharmafield environment (Teams / Veeva / Nomadvantage)
Management :
- • Weekly management meetings / Monthly meetings (video conferences)
- • Responsive / accessible management team
Reporting / SFE (automated, weekly / monthly):
- • Data processed in-house
- • Tailored reporting according to the client’s CRM systems (key messages / objections / regulatory compliance)
- • CLM reporting (EADV)
- • Reporting on target coverage, segmentation, contacts, averages, outside the target.
- • Synchronisation with client’s CRM system - Joint vacancy management